ISPO: Love Every
Contact
Motion design for
Ispo Munich
Client
Credits
In 2024, we were commissioned to create the motion graphics for ISPO Munich, one of the world's largest annual trade fairs for the sports and outdoor industry. The motion identity from previous years lacked the energy expected from an event focused on athleticism, so our goal was to pump it up to the right level.
For the "Love Every Contact" campaign, we transformed the branding's arrows into athletes and kinetic drivers. Supported by live event director Harald Jacob, who pushed for a fresh visual outcome, we were given the creative freedom to deliver something impactful.
Photo by Thomas Plettenberg
Photo by Christian Reger
To make the arrows react dynamically to each other, I switched from After Effects to Cinema 4D. This is where its MoGraph system really brings motion to life, allowing for complex interactions that static animation couldn't achieve.We produced and delivered 60+ videos, ranging from intros and announcements to loops and winner reveals.
Given the scale of this project, it's great to have someone like Maggie along. This enables us to work at double speed, complement each other's strengths, and take on larger projects that would be difficult to achieve alone.
