ISPO:
Accelerating Sports
Motion design for
Ispo Munich
Client
Credits
ISPO Munich returned to us for the 2025 edition, entrusting us with the "Accelerating Sports" campaign. (You can find the 2024 edition here.)
As the campaign and branding change every year, we had to develop a new motion language. Fortunately, we already knew what the client liked, which gave us a head start in coming up with something fresh and robust. This year's theme formed the foundation for a motion system that visually represented growth and momentum.
Over the two-year partnership, we produced and delivered 100+ videos ranging from intros and announcements to loops and winner reveals, spread across five different stages.
Photo by Holger Rauner
This year, we had to manage the organisation and pipeline without Harald's support, working under a shortened deadline and reduced budget. Here's where the time spent creating a robust design system paid off, allowing us to deliver a high-quality result on time.
Given the scale of the project, it's great to have someone like Maggie on board. This enables us to work at double speed, complement each other's strengths, and take on larger projects that would be difficult to achieve alone.
